Most people wonder how to start a security business in today’s competitive market. In this episode of the Pipl Systems Podcast, we sit down with Jaeden Wiens, founder of XLR Security in Toronto, Canada, who built a growing security camera business, completely on his own.
Instead of chasing every job, Jaeden focused on niche positioning and grew a Uniview distribution business by using digital marketing, YouTube tutorials, and SEO-driven content to attract the right installers and integrators. His story shows how powerful inbound marketing can be for anyone starting a security business from scratch.
We cover:
- How to pick the right customer when starting a security business
- Why SEO, photos, and a strong Google Business Profile matter more than you think
- Using tutorial videos to save time and reduce support load
Turning content into real relationships and sales
- Stock strategy, vendor relations, and lessons from running operations as a solo entrepreneur
- Where he sees the future of AI, cloud, and on-prem solutions in the security industry
If you’ve ever asked yourself how to start a security business or how to grow one smarter, this conversation is full of practical, field-tested advice you can use right away.
XLR Security website: https://www.xlrsecurity.com/
XLR Security on YouTube: / @xlrsecurity